Seller Questions & Answers

Get answers to frequently asked questions about our full service selling solution. Get the facts, and learn how we manage to offer the same services as large full service brokerages for much less. 

Still have questions? Call Us Now - (613) 434-1521.

FullPoint™ Full Service Selling Program

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No, we only get paid if we are successful in selling your home. Nothing is due upfront, as we absorb all the upfront marketing costs. 
No, it never does. REALTORS® charging higher commissions are quick to warn prospective sellers that you get what you pay for. The truth is that fear is a great motivator, and if you keep people scared, you keep people consuming. The reality is that service and performance are not tied to commission in real estate - it's a function of the commitment a REALTOR® makes to serving the client, irrespective of the fee they charge. But don't take our word for it - consider this: when you look at the averages of the top 75 REALTORS® in the city of Ottawa (pulled from MLS® data), Equity One is on par with every statistical benchmark from days on market, to list-to-sell price ratios, to success rates. And we do it all while charging far less than 5% commission others charge. 
Typically it takes 48 - 72 hours before we can have your property listed on the MLS® System, provided we feel your home is show ready. More often than not however we will make suggestions to improve the marketability of your home, and put a plan in place to ensure your home is optimized for the market before listing your home for sale. 
From the perspective of serving our clients and selling real estate, not much. Like large real estate franchises, Equity One is committed to serving its clients, investing in real estate technologies, keeping on top of the market and providing sound advice. Where we diverge is in our business models. Equity One has been built around minimizing overhead, and was designed away from the contractor arrangement so many brokerages employ today. By doing so, we've been able to pass along savings to our clients as a result of not having to split commissions with a large, national franchise. There are no desk fees, service fees, rent or other fees that limit our flexibility when pricing our services. In fact, all Equity One REALTORS® are salaried employees who earn a performance bonus. So when we're asked why we charge less, our answer is simple. Our business model can support a lower rate. 
  • We are a full-service agency that can save you big bucks over traditional real estate commissions.
  • We research market statistics and recent neighbourhood sales to assist you in determining a realistic selling price. 
  • We offer staging guidance, recognizing that homes that show well sell faster and for more money.
  • We provide all the signage you need to capture roaming Buyers.
  • We take photos, provide printable feature sheets, and give you access to social media tools to make sure your home is given the best online presence.
  • Your listing is broadcast where buyers are looking online. From, to the websites of the largest real estate brokerages including Royal Lepage® and RE/MAX®.
  • We take care of all property inquiries and showing requests, conduct home tours for prospective Buyers and request feedback from Buyers and Agents.
  • We keep our eye on the market, and let you know when similar properties are listed or sold in your area.
  • We negotiate. Hard. We want to ensure that you maximize the return on the sale of your biggest asset, your home.
  • We'll make sure you arrive at a firm and binding sale. We'll take care of all the paperwork, and send it along to your lawyer prior to closing.
Yes. And like other licensed real estate brokerages, we have access to the MLS® System - the most powerful property marketing system in Canada. We are members of the Ottawa Real Estate Board, the Toronto Real Estate Board, the Canadian Real Estate Association, the Ontario Real Estate Association and the Ottawa Better Business Bureau.


Click for the BBB Business Review of this Real Estate in Ottawa ON
Equity One allows our clients to use alternative means to find a buyer, whether it be a private for sale website, or a free classified listing. While under contract with Equity One, if a client introduces us to a buyer that ends up purchasing their property, we reduce the total commission to 1.5%.

Yes, in addition to the websites below, your property will also be listed on the websites of the larges real estate brands, including Royal Lepage®, Century 21®, RE/MAX®, Sutton® Keller Williams®, among many others.