Our Core Values

With over 3,000 local REALTORS® to choose from, picking the right one can be challenging. We know that as a small boutique-style brokerage we have to work harder to earn our clients trust, and understanding what drives and guides us will hopefully be a first step in earning your business. Equity One is guided, bound and committed to these values in everything we do. 


We never place ourselves in a position that would have our credibility or our motives questioned. Our business model was built around transparency and client engagement, which helps explain why most of our current clients have been referred to us by past clients. 

Advocates for Change

We think the traditional real estate model is in need of change, and we are proud to be amongst a number of progressive real estate brokerages leading this charge.


We take ownership of everything we do, and we promise to be accountable to those who place their trust and confidence in our services.

Honestly and Integrity

Everyone we work with over the course of helping people buy and sell real estate can rest assured that they will be treated respectfully, professionally and honestly. 

More Partner, Less Agent

Sure, we’re real estate agents. But we’re committed to creating client partnerships, not agency relationships. 


Support, not pressure is what our clients receive. We never forget that we work for you, and that the decisions you make will be guided by honest information and insight. 

Purpose built

We founded Equity One to provide an alternative to the status quo. Our mission from the beginning has been to couple exceptional real estate services with savings. 

Savings Through Innovation and Education

Technology has simplified buying and selling real estate. We feel it is only fair to pass along these savings on to you, our client.